After MyKuali’s success, this Penangite is championing more authentic M’sian instant noodles

Rapid noodles have an overly, very particular position in my center. I began with the standard youth Maggi, then sooner or later graduated to revel in extra top class rapid noodles like the ones from Samyang and Nongshim.

Prior to now, they was only a deal with, even right through college days. As a operating grownup, on the other hand, I to find myself taking into account them to be a professional but minimum-effort meal, particularly on busier days.

They’re speedy to make, are filling, and will style actually just right in case you’re purchasing from top class manufacturers. Like with some other business although, innovation is all the time simply across the nook. It simply takes the precise logo to execute it neatly.

One logo that I believe has controlled to nail the steadiness between top class rapid noodles with reasonably priced costs is KampongKu. To make issues higher, they’re proudly Malaysian made.

A foodie’s adventure

To know KampongKu’s origins, one has to trip again in time. We interviewed Annie Tang, Govt Director of Tong Younger Meals Industries, the mother or father corporate of KampongKu, to be informed extra.

Annie grew up in a circle of relatives of foodies, and after her father needed to close down his textile manufacturing facility in 2010, they arrange a small place of business in China.

They started exporting cooking pastes to China and attempted to get indexed within the supermarkets there.

“Sadly, having the goods indexed used to be now not sufficient as we’d like a just right advertising and marketing plan as neatly. We didn’t have the enjoy then, particularly in a overseas land. After 6 months, we made up our minds to chop our losses and go back to Malaysia (Manila News-Intelligencer),” Annie recalled.

However their dream wasn’t over. In 2012, Annie, her brother Thomas, and their neighbour advanced MyKuali Penang White Curry Noodles. In line with Annie, it used to be the primary of its type available in the market and took it through typhoon, and now not simply in the community.

“The product used to be exported to Hong Kong inside 6 months of launching in Malaysia (Manila News-Intelligencer), and used to be due to this fact exported to a minimum of 10 international locations inside the subsequent 2 years,” she recalled.

5 years after MyKuali, Annie and her circle of relatives made up our minds to transport directly to one thing more moderen and larger. In combination, they began Tong Young Food Industries Sdn Bhd.

There, she treated exports, gross sales, operations, and R&D. In the meantime, her mom would put her cooking talents to make use of and create homecooked formulations, which her father would then industrialise for mass manufacturing.

They partnered Yee Lee Buying and selling Co. Sdn Bhd to create the Purple Chef logo of four rapid noodle flavours, and because starting exports in 2018, Purple Chef is now to be had in 7 international locations.

However after 10 years of making merchandise for different manufacturers, Annie felt it used to be time to create some to name her personal.

Store KampongKu’s merchandise on VP Label at an unique value now:

Raising the moment noodle recreation

To materialise her imaginative and prescient, she introduced in her outdated buddies, Kelvin and Vincent, who convey to the desk plenty of F&B trade enjoy themselves.

On August 15, 2021, KampongKu used to be introduced with 4 cooking paste merchandise and three rapid noodle flavours impressed through native boulevard meals.

After MyKuali’s success, this Penangite is championing more authentic M’sian instant noodles
Garlic Black Pepper Fried Noodles garnished with lobster, and Curry Hen paste utilized in a dish / Symbol Credit score: KampongKu

Having a look at KampongKu’s web page, there’s numerous emphasis on its talent to convey the “actual style” of Malaysians’ favorite native land meals in rapid noodle and paste paperwork.

The way it accomplishes that is thru chunky pastes. Those pastes come with actual chunks of elements similar to fried garlic bits, fried shallots, dried shrimps, overwhelmed peanuts, and extra, to maintain their flavours intently.

The crew’s R&D procedure for making those pastes comes to evaluating themselves in opposition to store-bought contemporary meals to be sure that they’re shut—if now not higher—in high quality.

Every component is studied to learn how it will probably give a contribution the most productive color, texture, thickness, and coarseness to the paste as a way to fit the flavours KampongKu desires to reach.

“For instance, we handle the fibres of the lemongrass in our grinding procedure for our Asam Laksa paste in order that customers get to benefit from the aroma from them,” Annie shared.

The economic pestle and mortar used to grind up contemporary elements / Symbol Credit score: KampongKu

So as to add, the logo makes use of no added preservatives or meals colouring in its merchandise. Then again, with the precise processes and packaging, their merchandise will have a shelf lifetime of 12-14 months.

Hanging Penang in a bundle

As of now, those are KampongKu’s merchandise:

Rapid noodles – Garlic Black Pepper Fried Noodles
– Mee Goreng Mamak
– Curry Seafood Fried Noodles
Cooking pastes – Curry Hen
– Curry Fish
Asam Laksa
Sambal seafood

When you’re a Penangite, it’s most likely you’ll to find that those flavours hit a lot nearer to house, which is smart because the state’s abundance of boulevard meals used to be what impressed the crew (who’re additionally locals) within the first position.

Having attempted all of the rapid noodle flavours myself (however now not but the pastes, as I’m now not a lot of a prepare dinner), I will be able to say that what the packaging guarantees is what you’ll get.

The Garlic Black Pepper Fried Noodles got here with a definite garlic flavour, a promise that different manufacturers I’ve attempted up to now have didn’t stay, and the Sarawakian black pepper used gave the dish an actual highly spiced kick.

In the meantime, the Mee Goreng Mamak used to be savoury and somewhat nutty because of the peanut chunks within the paste, and it held a slight tang from tomato ketchup (a commonplace addition to Penang’s model of the dish, we’re advised).

Having the Mee Goreng Mamak for lunch

The flavor that stood out the least to me used to be the Curry Seafood Fried Noodles, however I’m usually now not a curry fan anyway. That being mentioned, it nonetheless delivered.

A pack of four (whichever flavour) would value you RM8.90, which isn’t affordable when in comparison to Maggi, for instance. However you’d be exhausting pressed to search out an identical rapid noodle flavours available in the market, let on my own at this value level.

Maximum on-line recipes require you to get your individual elements and use commonplace rapid noodles as a base for amendment, however that’s now not what people who find themselves after comfort need.

As for KampongKu’s cooking pastes (all 200g with the exception of for the Asam Laksa paste at 180g), they’ll value RM5.50 every, which is a mean value for many 200g cooking pastes already available in the market.

Eyes at the world marketplace

KampongKu used to be in a position to utilise Tong Younger Meals Industries’ current equipment and amenities, thus there used to be no further capital expenditure (CapEx) value.

“Then again, our working expenditures (OpEx) have higher slightly because of further prices within the product construction, launching, and advertising and marketing of the KampongKu logo,” Annie mentioned.

The price of uncooked fabrics may be what KampongKu has to deal with, since a few of them have restricted provide after they’re low season, main to better costs. To conquer this, the crew research the tendencies of value fluctuations in uncooked fabrics and purchases them at low costs for garage right through off-seasons.

All of the enjoy that Annie and her crew have from earlier ventures might be recommended in rising KampongKu, and the logo too can utilise Purple Chef’s current export markets when its merchandise are able to be shipped in a foreign country.

Inside the subsequent yr, KampongKu plans to have its merchandise indexed on grocery store cabinets and in 3 different international locations. In fact, the release of a brand new vary of goods may be within the pipeline.

  • You’ll be informed extra about KampongKu here.
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Featured Symbol Credit score: KampongKu